Its or It's

 

Which is the correct form: Its or It's?

Both Its and It's are correct expressions, but they have different meanings. These two expressions are often wrongly used. Let us understand the difference.

Its: shows 'ownership' or 'possession'.

It's: shows 'contraction'. It's is the short form of the expression "it is".

Examples: 

What is its/ it's use? - (shows 'ownership')

Jasmine is a beautiful flower. Its/ it's colour is white. - (shows 'ownership')

Its/ It's okay. - (contracted form of It is)

Its/ It's important for me to finish this work on time. - (contracted form of It is)